Packaging – functional or beautiful? This is the question I am wrangling with today.
As an online business, my packaging has to perform a number of roles.
First and foremost, of course, it has to keep my products safe. I need to avoid in-post breakages and offer as smooth a delivery experience for my customers as possible.
Second, my packaging needs to tell a story. Stay with me here… 😂
I want my customers to feel happy with every step of their Ivy & Bell journey.
I want them to love my website and feel excited when their orders arrive. I want those packages to look as gorgeous as their contents and for everything to look branded and beautiful.
Am I asking too much? I plan to find out as I research the world of packaging.
I started this process today by opening my first Caroline Hirons Skin Rocks order. Seriously, this is important packaging research!
I love the colour of the box (inside and out) and the packaging material. It has inspired me to try something similar for Ivy & Bell.
Wish me luck… I’ll keep you posted! 😊
As an online business, my packaging has to perform a number of roles.
First and foremost, of course, it has to keep my products safe. I need to avoid in-post breakages and offer as smooth a delivery experience for my customers as possible.
Second, my packaging needs to tell a story. Stay with me here… 😂
I want my customers to feel happy with every step of their Ivy & Bell journey.
I want them to love my website and feel excited when their orders arrive. I want those packages to look as gorgeous as their contents and for everything to look branded and beautiful.
Am I asking too much? I plan to find out as I research the world of packaging.
I started this process today by opening my first Caroline Hirons Skin Rocks order. Seriously, this is important packaging research!
I love the colour of the box (inside and out) and the packaging material. It has inspired me to try something similar for Ivy & Bell.
Wish me luck… I’ll keep you posted! 😊